Panasonic® is not a name that you instantly associate with high performance batteries, but we have come to learn that in fact Panasonic® has been manufacturing batteries for many many years, providing OEM manufacturing and strong research and development for many of the big brands you know and recognise. But now they have decided to keep their latest technology for themselves, and launch into the market under their own brand.These new Panasonic® Evolta® batteries currently hold an internationally recognised record for the longest lasting AA alkaline battery - yes we know that everyone makes these sorts of claims, but they have the test results to verify it! If you don’t believe us, test them for yourself, we are sure you will be impressed!Having said that, the prices are quite competitive, considering the outstanding performance of the Evolta® product. We are confident that with a name like Panasonic® you can be confident about quality! So if using brand-name batteries is important to you we would love you to try the Panasonic® Evolta® alkaline range.